Vol. 7, No. 1 (2015), International Journal of Marketing Studies

• • Adaptive Hybrid Methods for Choice-Based Conjoint Analysis: A Comparative Study
  • •  Robert Bauer   
    •  Klaus Menrad   
    •  Thomas Decker   
    • p1
    •  PDF 
      
• • The Influence of Parental Concern on Food Companies’ Marketing Strategies
  • •  Mamoru Miyamoto   
    • p15
    •  PDF 
      
• • The Benefits and Values of Green Lifestyle Consumers
  • •  Yu-Ling Lin   
    •  Hong-Wen Lin   
    • p24
    •  PDF 
      
• • Developing Interpersonal Influence in Retail Purchasing Networks: An Exploratory Analysis of Tie Quantity, Tie Strength, and Tie Type
  • •  Bryan Johnson   
    •  Matthew Seevers   
    • p39
    •  PDF 
      
• • Chocolate, Colour and Consideration: An Exploratory Study of Consumer Response to Packaging Variation in the South African Confectionery Sector
  • •  Justin Beneke   
    •  Victoria Floyd   
    •  Caroline Rono   
    •  Kimryn Sherwood   
    • p55
    •  PDF 
      
• • Measuring Customer Based Beverage Brand Equity: Investigating the Relationship between Perceived Quality, Brand Awareness, Brand Image, and Brand Loyalty
  • •  Salman Saleem   
    •  Saleem Ur Rahman   
    •  Rana Umar   
    • p66
    •  PDF 
      
• • Taking or Not Taking a Class: Students’ Perceived Physiognomies Associated with Syllabi
  • •  Reza Motameni   
    •  William Rice   
    •  Patricia LaRosa   
    • p78
    •  PDF 
      
• • Influences of Country-Of-Origin on Perceived Quality & Value According to Saudi Consumers of Vehicles
  • •  Osama Abdelkader   
    • p93
    •  PDF 
      
• • Multinational Fast Food Chains’ “Global Think, Local Act Strategy” and Consumer Preferences in Turkey
  • •  Ismail METIN   
    •  Yildiray KIZGIN   
    • p106
    •  PDF 
      
• • Relooking Antecedents to Consumer Dissatisfaction through the Virtual Cosmos
  • •  Gary D'costa   
    •  K Jayasimha   
    • p117
    •  PDF 
      
• • The Impact of Perceived e-WOM on Purchase Intention: The Mediating Role of Corporate Image
  • •  Abdallah Bataineh   
    • p126
    •  PDF 
      
• • The Effect of Internal Marketing on Organizational Citizenship Behavior an Applicable Study on the University of Jordan Employees
  • •  Muhammad Alshurideh   
    •  Anas Alhadeed   
    •  Alkurdi Barween   
    • p138
    •  PDF 
      
• • Web Marketing of Islamic Banks in Malaysia: Can Website Help in Reducing Negative Perception about Islamic Banks?
  • •  Tahreem Khan   
    • p146
    •  PDF 
      
• • An Exploratory Investigation of Consumers’ Perceptions of the Risks of Online Shopping in Jordan
  • •  Mahmaod Al-Rawad   
    •  Adel Al Khattab   
    •  Zaid Al-Shqairat   
    •  Tamara Krishan   
    •  Mohammad Jarrar   
    • p157
    •  PDF 
      
• • Brand Name, Sales Promotion and Consumers’ Online Purchase Intention for Cell-phone Brands
  • •  Mohammad Faryabi   
    •  Kousar Sadeghzadeh Fesaghandis   
    •  Mortaza Saed   
    • p167
    •  PDF 
      
• • The Effect of Using Pay Per Click Advertisement on Online Advertisement Effectiveness and Attracting Customers in E-marketing Companies in Jordan
  • •  Ala' Alkarablieh   
    •  Hamza Khraim   
    • p180
    •  PDF 
      
• • The Role of Internal Environment in Jordanian Ministry of Health in Migration of Specialist Doctors
  • •  Salah Diab   
    • p190
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 1
  • •  Maple Xiao   
    • p199
    •  PDF 
      

This work is licensed under a Creative Commons Attribution 4.0 License.