Abstract

The study aims to explore the influence of one dimension of Search Engines which is Pay per click advertisements (PPC) on attracting customers and online advertisements effectiveness. Quantitative research analysis approach was used in collecting the data. The researchers distributed (170) questionnaires on (30) companies that using E-marketing in Jordan. The researchers received back (110) questionnaires and out of them (87) questionnaires were only usable and entered into the statistical analysis. After executing the analysis, the study concluded that using pay-per-click advertisements (PPC) has direct effect on attracting customers and online advertisements effectiveness at (a<=0.05) level at companies using E-marketing in Amman city.

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