Vol. 6, No. 3 (2014), International Journal of Marketing Studies

• • The Z-Effect: Why Good Is Good, but Better Is Better
  • •  Steven Huff   
    • p1
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• • Big Five Personality Traits and Brand Evangelism
  • •  Samuel Doss   
    •  Deborah Carstens   
    • p13
    •  PDF 
      
• • Assessing Consumers' Willingness to Buy Foreign Goods: An Integrative Modeling Approach
  • •  Larry Carter   
    •  Amro Maher   
    • p23
    •  PDF 
      
• • Tourist Preferences and Cost Efficiency of International Tourist Hotels in Taiwan
  • •  Hwai-Shuh Shieh   
    •  Jin-Li Hu   
    •  Li-Ying Gao   
    • p35
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• • Consumers’ Adoption of Apparel Fashion: The Role of Innovativeness, Involvement, and Social Values
  • •  Saleem Ur Rahman   
    •  Salman Saleem   
    •  Sana Akhtar   
    •  Tajamal Ali   
    •  Muhammad Adnan Khan   
    • p49
    •  PDF 
      
• • All Consumers Are Same for the Effect of Brand Citizenship Behaviors?: The Role of Nationality
  • •  Ezgi Erkmen   
    • p65
    •  PDF 
      
• • Chinese-Inspired Products: Value-Attitude-Behavior
  • •  Wei Fu   
    •  Wanmo Koo   
    •  Youn-Kyung Kim   
    • p76
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• • How Do Consumers Consume Fashion Online? A Practice-Theoretical Inquiry
  • •  Susanna Salonen   
    •  Elina Närvänen   
    •  Hannu Saarijärvi   
    • p87
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• • Female Bareness in Print Advertisements: Do Religiosity and Gender Matter?
  • •  Nour El Houda Ben Amor   
    •  Mohamed Skander Ghachem   
    •  Karim Garrouch   
    •  Mohamed Nabil Mzoughi   
    • p97
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• • Determining the Self-Service Technology Adoption in Saudi Arabia: A Multi-Industry Approach
  • •  Abdul Rahim Abu Bakar   
    • p111
    •  PDF 
      
• • The Effect of Corporate Social Responsibility on Brand Building
  • •  Ayogyam Alexander   
    •  Amo Francis   
    •  Lydia Kyire   
    •  Hudu Mohammed   
    • p126
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• • The Impact of Jordanian Shopping Malls’ Physical Surrounding on Consumer Buying Behavior: Field Study
  • •  Mohammad Odeh   
    •  H. As’ad   
    • p135
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• • The Impact of Organizational Commitment as a Mediator Variable on the Relationship between the Internal Marketing and Internal Service Quality: An Empirical Study of Five Star Hotels in Amman
  • •  Ghassan Odeh   
    •  Hamad Alghadeer   
    • p142
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• • Investigating the Marketing Channels of Agricultural Crops in West Azerbaijan Province, Iran
  • •  Mohammad Jalalzadeh   
    •  Seyed Zamanabadi   
    •  Khalil Kalantari   
    • p148
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• • Determining and Prioritizing Factors Affecting to Increase Customers Attraction of Medical Tourism from the Perspective of Arabic Countries (Case Study: Iran-Mashhad Razavi Hospital)
  • •  Farhad Saadatnia   
    •  Mohammad Mehregan   
    • p155
    •  PDF 
      
• • The Role of Marketing Knowledge Management in Achieving Competitive Advantage A Field Study on Amman’s Hotels
  • •  Abdullah Hersh   
    •  Khalil Aladwan   
    • p163
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 6, No. 3
  • •  Maple Xiao   
    • p180
    •  PDF 
      

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