Vol. 16, No. 1 (2024), International Journal of Marketing Studies

• • Pedagogical Values and the Lawful Rules of Islamic Behavior in Consumption
  • •  Hamdi S. I. Sadeh   
    • p1
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• • Examining the Influence of Nostalgic Versus Informative Advertising on Persuasion Process and Brand Attachment
  • •  Leila Lefi   
    •  Abderrazak Gharbi   
    • p14
    •  PDF 
      
• • Personal Branding: A Systematic Literature Review
  • •  Alex Bonsu Osei   
    •  Koryoe Anim-Wright   
    • p30
    •  PDF 
      
• • An Analysis of the Palestinian Foreign Trade During the Period 1995–2022: A Gravity Model Approach
  • •  Hamdi S. I. Sadeh   
    • p39
    •  PDF 
      
• • The Role of Social Connectedness and Social Assurance in Prosocial Consumption: The Mediating Importance of Attitudes Toward Charity
  • •  Mohammed Alzanbagi   
    • p54
    •  PDF 
      
• • Risk Attitudes and Personality Traits Among Investors in Funds
  • •  Mei-Hua Chen   
    •  Chien-Mei Hsiao   
    • p64
    •  PDF 
      
• • How Social Media Shapes Our Happiness: Exploring the Mediating Effects of Social Comparison and Materialism
  • •  Yosra Missaoui   
    • p75
    •  PDF 
      
• • KL as an Islamic City Tourism Destination: The Influence of Place Involvement and Experience Quality on Place Attachment
  • •  Nur Wafaa Abdullah Shaimi   
    •  Ahmad Azmi Mohd. Ariffin   
    • p89
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• • Does Content Marketing Have a Different Impact on the Stages of Consumer Behavior? An Applied Study on the Saudi Women Consumer During COVID-19 Pandemic
  • •  Eman Abdulhameed Hasnin   
    •  Nouf Mohammed Al Subaie   
    •  Faten Abdulaziz Al Dugaishem   
    •  Amal Obaikah AL Shammari   
    • p103
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• • Exploring Subjective Attitudes Towards Public Transport of Intercity Travel and Their Relationships
  • •  Jiaqi Zhang   
    •  Zhi Dong   
    •  Pan Xing   
    • p117
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 16, No. 1
  • •  Alyssa Sun   
    • p130
    •  PDF 
      

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