Vol. 14, No. 2 (2022), International Journal of Marketing Studies

• • A Study of the Financial Behavior Based on the Theory of Planned Behavior
  • •  Hsien-Ming Shih   
    •  Bryan H. Chen   
    •  Mei-Hua Chen   
    •  Ching-Hsin Wang   
    •  Li-Fen Wang   
    • p1
    •  PDF 
      
• • Digital Transformation Journey for Incumbent Banks: The Case Study of Greece
  • •  Aristides Papathomas   
    •  George Konteos   
    • p13
    •  PDF 
      
• • Factors Influence the Purchase Intention of Electric Vehicles in Egypt
  • •  Mahmoud Kotb   
    •  Hamed Shamma   
    • p27
    •  PDF 
      
• • Branding in Sustainability
  • •  Genni Perlangeli   
    •  Andrea Rea   
    • p47
    •  PDF 
      
• • Minty Fresh! Absolving Dieters of their Consumption Sins
  • •  Nguyen Pham   
    •  May Lwin   
    •  Melissa G. Bublitz   
    • p58
    •  PDF 
      
• • How to Promote Eco-Apparel? Effects of Eco-Labels and Message Framing
  • •  Youngdeok Lee   
    •  Kittichai Watchravesringkan   
    • p69
    •  PDF 
      
• • Research on the Evaluation of E-Commerce Cold Chain Food Consumption Based on Big Data
  • •  Guo Chen   
    •  Yi Gao   
    • p83
    •  PDF 
      
• • A Cross-Cultural Comparison of Character Presence in Advergames and Its Impact on Brand Outcomes
  • •  Alaa Hanbazazah   
    •  Carlton Reeve   
    • p93
    •  PDF 
      
• • Investigating Heterogeneous Media Multitasking Behavior: A Latent Class Analysis Approach
  • •  Mingqi Ye   
    •  Ryo Sakiyama   
    •  Marwa Abdulsalam   
    • p98
    •  PDF 
      
• • Advergames and Consumer Behaviour: A Quantitative Comparative Analysis of the United Kingdom and Saudi Arabia
  • •  Alaa Hanbazazah   
    •  Carlton Reeve   
    •  Mohammad Abuljadail   
    • p113
    •  PDF 
      
• • Consumers’ Purchase Intention Toward Online Health Insurance in Saudi Arabia
  • •  Khald S. Alatawy   
    • p121
    •  PDF 
      
• • Factors Affecting the Preference, Choice, and Selection of Saudi Women Towards Jewelry
  • •  Najah Hassan Salamah   
    • p135
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 14, No. 2, 2022
  • •  Alyssa Sun   
    • p143
    •  PDF 
      

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