Vol. 13, No. 4 (2021), International Journal of Marketing Studies

• • The Impact of Relationship Quality Between Social Media Influencers and Their Followers on Brand Purchase Intention
  • •  Tsung-Hsien Kuo   
    •  Han-Kuang Tien   
    • p1
    •  PDF 
      
• • Rational and Emotional Advertising: A bibliometric Analysis (19902020)
  • •  Habiba Elbardai   
    •  Kamal Lakhrif   
    •  Hélène Yildiz   
    • p16
    •  PDF 
      
• • Pop-up Ads and Behaviour Patterns: A Quantitative Analysis Involving Perception of Saudi Users
  • •  Alaa Hanbazazh   
    •  Carlton Reeve   
    • p31
    •  PDF 
      
• • The “Custrac Model”: Its Generic Practicality with a Twist in the Ghanaian Education
  • •  Samuel Affran   
    •  E. N. Gyamfi   
    •  S. Odonkor   
    • p42
    •  PDF 
      
• • The Industry 4.0, the Corporate Social Responsibility and the Impacts of Brand in the Digital Transformation
  • •  Genni Perlangeli   
    •  Andrea Rea   
    • p54
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 4
  • •  Alyssa Sun   
    • p63
    •  PDF 
      

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