Vol. 13, No. 2 (2021), International Journal of Marketing Studies

• • Understanding How Social Media Is Influencing the Way People Communicate: Verbally and Written
  • •  Noelle Defede   
    •  Nina Marie Magdaraog   
    •  Sakshi Chiragbhai Thakkar   
    •  Gulhan Bizel   
    • p1
    •  PDF 
      
• • Building Consumer Trust in Cosmetic Advertisements: The Effect of Model Ethnicity and Brand Origin
  • •  Bomi Lee   
    •  Michelle Childs   
    • p12
    •  PDF 
      
• • Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing
  • •  Evelina Francisco   
    •  Nadira Fardos   
    •  Aakash Bhatt   
    •  Gulhan Bizel   
    • p20
    •  PDF 
      
• • The Effect of Export Promotion Programs on Export Performance with the Mediating Role of Marketing Implementation Capability: An Empirical Study on Exporting Companies in Ethiopia
  • •  Getie Andualem Imiru   
    • p36
    •  PDF 
      
• • The Effect of Service Quality on Customers’ Satisfaction of Inter-District Public Bus Companies in the Central Region of Sarawak, Malaysia
  • •  Adler Hilary Laisak   
    •  Anita Rosli   
    •  Nurzalikha Sa’adi   
    • p53
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 13, No. 2
  • •  Alyssa Sun   
    • p68
    •  PDF 
      

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