Vol. 12, No. 2 (2020), International Journal of Marketing Studies

• • Investigating the Key Success Factors of Social Marketing in Promoting Environmental Consciousness: A Dematel-Based Approach
  • •  Chi-Horng Liao   
    • p1
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• • Sequential Coherence as a Success Factor in Personal Selling
  • •  Shanta R. Yapa   
    •  R. Senathiraja   
    •  Jurgen Poesche   
    •  Ilkka Kauranen   
    • p13
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• • Comparative Advertising: Proposed Guidelines for Middle Marketers
  • •  Bassant Eyada   
    •  Asli Cazorla Milla   
    • p23
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• • The Roles of Hedonic Value and Fashion Consciousness in Female Shoes Purchase Context: Application of the Theory of Planned Behavior
  • •  Yun Wang   
    • p38
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• • Is Social Media Adoption a Powerful Means to Reach High Performance in Small- and Medium-Sized Firms? An Empirical Investigation
  • •  Michela Floris   
    •  Angela Dettori   
    • p50
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• • The Relationship Between Salesmen’s Emotional Intelligence and Sales Skills in In-Person Sales (Case Study: Salesmen of Commercial Complexes in the Third Municipality District of Bandar Abbas City)
  • •  Homayoun Pegah   
    • p62
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• • The Effect of Service Quality and Medical Environment Towards Patients’ Satisfaction in the Medical Industry in China
  • •  Mandy Mok Kim Man   
    •  Yace Chen   
    • p72
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• • Effect of Integrated Marketing Communications on Customer Satisfaction of Selected Private Universities in South-West Nigeria
  • •  Adegbola Eunice Abimbola   
    •  Binuyo Adekunle Oluwole   
    •  Afolabi Gabriel Kolawole   
    • p78
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• • Factors Affecting Customers Loyalty to Mobile Services Companies’ Brands
  • •  Mohamed Ali Barakat Ali   
    • p85
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• • Brand Experience: How Does It Affect Brand Personality and Brand Loyalty in the Egyptian Telecommunications Industry?
  • •  Amira M. Omar   
    • p104
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• • Influence of Pester Power on Parents’ Buying Decision: A Focus on FMCG Products in Pakistan
  • •  Munir A. Abbasi   
    •  Azlan Amran   
    •  Hadiqa Riaz   
    •  Noor E. Sahar   
    •  Hassan Ahmed   
    • p115
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• • Factors Influencing Consumers Buying Intentions Towards Electric Cars: The Arab Customers’ Perspective
  • •  Nidal Ismail Abu-Alkeir   
    • p127
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 12, No. 2
  • •  Alyssa Sun   
    • p136
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