Vol. 11, No. 3 (2019), International Journal of Marketing Studies
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- Personal and Social Tipping Norms: Race and Sex Differences
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- Jeremy E. Whaley
- Wanda M. Costen
- p1
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- The Comparative Study of the Relationship Between Smartphone Choice and Socio-Economic Indicators
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- Maral Jamalova
- Constantinovits Milán
- p11
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- Influence of Brand Extention Strategy, Brand Image and Brand Trust on Coffee Product’s Brand Equity
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- Slamet Poerwadi
- M. Suyanto
- Anas Hidayat
- Purwadi Purwadi
- Zainal Mustafa Eq
- p26
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- Branded Food Commodities: A Study of the Egyptian Commodity Products
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- Marwa Elgebali
- p49
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- Do Similar Brands ‘Like’ Each Other? An Investigation of Homophily Among Brands’ Social Networks on Facebook
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- Mohammad Hatim Abuljadail
- Gi Woong Yun
- Saeed Ali Badghish
- p63
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- Greek Consumers’ Behaviour Towards Fast-Food Consumption
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- Aldrina Jashari
- Panagiotis Kotsios
- p73
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- The Quality of the Service, Superior Value Generator in the Restaurant Sector
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- Luis Enrique Valdez-Juárez
- Nicolas Salvador Beltramino
- Roberto Limón-Ulloa
- Elva Alicia Ramos-Escobar
- p87
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- The Customer Value: A Bibliographical Review
-
- Emanuele Iannitto
- p106
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- Criteria of Social-Ethics and Its Effects on Electronic Promotion Activities in Jordanian Higher Education
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- Mahmud Agel Abu Dalbouh
- p116
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- An Investigation of Factors Affecting E-Marketing Customers’ Behavioral Intention to Use the Telecommunication Industry in Jordan
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- Mohammad Issa Al Zoubi
- Ahmad Issa Al Zoubi
- p125
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- Factors Influencing Indonesian Customer Satisfaction and Customer Loyalty in Local Fast-Food Restaurant
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- Anas Hidayat
- Aprilia P. Adanti
- Arief Darmawan
- Alldila N. A. Setyaning
- p131
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