Vol. 11, No. 2 (2019), International Journal of Marketing Studies

• • Dynamic Attribute-Level Best Worst Discrete Choice Experiments
  • •  Amanda Working   
    •  Mohammed Alqawba   
    •  Norou Diawara   
    • p1
    •  PDF 
      
• • Influences of Product Involvement and Symbolic Consumption Cues in Advertisements on Consumer Attitudes
  • •  Chao-Ming Yang   
    • p15
    •  PDF 
      
• • Sustainability as a Matrix of Experiential Marketing
  • •  Angela Dettori   
    • p29
    •  PDF 
      
• • Grouping the Americas and Asia-Pacific Countries based on Their ICT Readiness, Prioritization of Travel & Tourism and Tourist Service Infrastructures
  • •  Jean-Luc Pradel Mathurin Augustin   
    •  Shu-Yi Liaw   
    • p38
    •  PDF 
      
• • Promoting Green Living by The Jockey Club Museum of Climate Change in Hong Kong
  • •  Ming Kwan   
    •  Anthony Kong   
    •  Terry Lam   
    • p55
    •  PDF 
      
• • Does Customer-Based Reputation Lead Customers Not to Switch? Examining Moderating Influences in Hypermarkets
  • •  Hao-Te Lu   
    •  Yi-Chou Wang   
    • p64
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• • Effect of Customers’ Attitude, Involvement on Purchase Intention: Moderating Effect of Cause Related Marketing Campaigns
  • •  Farzana Riva   
    •  Mohammad Rajib Uddin   
    •  Mohammad Rabiul Basher Rubel   
    • p75
    •  PDF 
      
• • Evaluating the Marketing Communication Strategy of Volkswagen in Post-Crisis Period: Application of Image Repair Theory
  • •  Almoatazbillah S. Hassan   
    • p87
    •  PDF 
      
• • Market Orientation Conceptualizations, Components and Performance-Impacts: A Literature Review and Conceptual Framework
  • •  Caroline Osuagwu   
    • p102
    •  PDF 
      
• • The Relationship Between Malaysian Supermarket In-Store Shopping Experiences and Positive Word-of-Mouth
  • •  Phang Ing   
    •  Liew Ru Ven Ivan   
    •  Zaiton Osman   
    • p115
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• • The Preference Function of Stakeholders and Marketing Strategies for Banks in Tunisia
  • •  Chiraz. Rouissi   
    •  Mbarek Rahmoun   
    • p131
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• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 11, No. 2
  • •  Alyssa Sun   
    • p144
    •  PDF 
      

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