Vol. 10, No. 4 (2018), International Journal of Marketing Studies

• • Consumers Preferences Analysis Toward International Marketing Strategy for Salmon from Japan
  • •  Masashi Mochizuki   
    •  Taro Oishi   
    •  Yasuyuki Miyakoshi   
    •  Nobuyuki Yagi   
    • p1
    •  PDF 
      
• • Bottom of the Pyramid Marketing
  • •  Melissa Martirano   
    • p13
    •  PDF 
      
• • Value-Based Segmentation of U.S. Luxury Consumers: Conceptual Replication and Model Validation
  • •  Sonali Diddi   
    •  Srikant Manchiraju   
    • p26
    •  PDF 
      
• • Pre-commercial Procurement and the Marketing of Innovation: A New Innovation Policy Instrument or “Old Wine in New Bottles”?
  • •  Valeria De Bonis   
    •  Alessandro Gandolfo   
    • p39
    •  PDF 
      
• • Antecedents of Technology Adoption in Learning Environments: Evidence from MENA Higher Education
  • •  Maha Mourad   
    •  Rania S. Hussein   
    • p51
    •  PDF 
      
• • The Effect of Visual Structure of Pictorial Metaphors on Advertisement Attitudes
  • •  Shuo Cao   
    •  Huili Wang   
    •  Xiaoxia Zou   
    • p60
    •  PDF 
      
• • Factors Influencing Tourism Marketing Strategies in Jordanian Five Stars Hotels
  • •  Hussein M. Hussein Ibrahim   
    •  Shadi Ali Al-Hrout   
    •  Khaled Morshed Ayed Alsardia   
    •  Mohammad Ragab Al-Laymoun   
    • p73
    •  PDF 
      
• • Work Values, Satisfaction and Self-Efficacy of College Student Voluntourists in Southern China
  • •  Haiming Chen   
    •  Li Xi   
    •  Jinlin Zhao   
    • p86
    •  PDF 
      
• • Investigating the Relationship Between Corporate Entrepreneurship and Customer Loyalty with Customer Satisfaction Mediating Role
  • •  Iman Abdel Hamid Hasanin   
    • p94
    •  PDF 
      
• • Linking Interactive and Supportive Service Innovation with Customer Satisfaction Through Customer Value Creation
  • •  Bandar Khalaf Alharthey   
    • p108
    •  PDF 
      
• • Perceived Value, Social Bond, and Switching Cost as Antecedents and Predictors of Customer Loyalty in the B2B Chemical Industry Context: A Literature Review
  • •  Andreas Samudro   
    •  Ujang Sumarwan   
    •  Eva Z . Yusuf   
    •  Megawati Simanjuntak   
    • p124
    •  PDF 
      
• • Factors Influencing Spousal Role Reform and Purchase Decision in Nigeria: A Study of Consumable and Durable Goods
  • •  Sunny R. Igwe   
    •  Bright ZorBari-Nwitambu   
    • p139
    •  PDF 
      
• • Entrepreneurial Education in Higher Institutions and Economic Development
  • •  Felix John Eze   
    •  Ben E. Odigbo   
    • p150
    •  PDF 
      
• • Evaluating the Effectiveness of Negative Appeals Used in Emotional Marketing in Relation to Smoking Phenomenon in Egypt
  • •  Eman Wadie Abdel Halim   
    • p160
    •  PDF 
      
• • Reviewer acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 4
  • •  Alyssa Sun   
    • p185
    •  PDF 
      

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