Abstract

The researchers surveyed college voluntourists in Southern China, who participated in a tourism destination evaluation. This research aimed to empirically study the self-efficacy of the voluntourists. The basis of this voluntourism research is structured around work value, job satisfaction, self-efficacy in participating in the voluntourism activity. The research confirms that the voluntourist’s work values significantly impact their job satisfaction and their self-efficacy. This research also indicates that voluntourism effectively stimulates self-awareness, interpersonal communication, meaningful work experiences, and toleration of setbacks.

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