Abstract

In Saudi Arabia, sales force positions have been totally occupied by men until recently. The Saudi Government has taken a number of promising legislative steps to promote women’s employment in the retail industry, especially in department stores that specialize in women’ goods. Saudi women are now entering such positions, and they need encouragement and support in order to retain their place in the labor market and to reduce their high rate of unemployment. At this early stage of Saudi female employment in the sales force, this study aims to support them by evaluating the level of work motivation and job satisfaction in their workplace. Utilizing the Herzberg model, data was collected from 280 female salespeople. The results show that Saudi female salespeople are not well motivated at work, and they have a low contentment with the working environment. It is therefore recommended that the companies hiring female salespeople take the issue of job satisfaction and work motivation seriously by giving women more responsibilities, ameliorating the conditions of advancement and growth, increasing the number of training programs, and improving the work conditions as well as increasing salaries.

 

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