Abstract

This research focuses on developing innovator skills in a group of innovators in the higher education level in the field of business administration, emphasizing the use of creative learning processes to promote innovator skills. The purpose of this research is to 1) Studying the characteristics of higher education innovators. 2) Develop a conceptual framework and learning activities and 3. Examine the results of implementing the developed learning activities. This research is experimental research using pre-test and post-test research methodology with a total of 62 participants, consisting of Group A and Group B. The statistical methods used to analyze the research data consisted of descriptive statistics to describe the general characteristics of the data, including means, standard deviations, and percentages. Inferential statistics were used to compare the learners’ creative performance and innovation skills between Group A and Group B. A paired t-test was used to compare the scores before and after learning within Group A and Group B. An independent t-test was used to compare the innovation skill scores between Group A and Group B. Cohen’s d was used to calculate the effect size to assess the difference in the influence of the creative learning model combined with Generative AI on the development of innovation skills. The results showed that the average difference between the two groups, with a total mean difference of 0.073, indicated a small variance. In addition, the technology innovator skills of both groups increased statistically significantly.

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