Abstract

In this study, we examined the risk of offshore travel from the dimensions of tourists and purveyors in the tourism industry. A questionnaire survey was administered for data collection. A factor analysis was performed to determine respondents’ perceptions, evaluations and responses, and demands and intentions concerning travel risk, as well as the degree of hazard impact. The analysis results were then used to investigate the similarities and difference of travelers’ and tourism purveyors’ travel demands. Survey analysis results indicated partial significant differences between travel behaviors and travel risk awareness and travel risk evaluations and responses. In addition, travel risk awareness was partially correlated to travel risk evaluations and responses, travel risk demand and intentions, and degree of hazard impact. Respondents with higher travel risk awareness were more careful in evaluating hazard risk, consequently influencing their tourism and travel behaviors. Applying the analysis results, we addressed traveler-related, operator-related, and environment-related travel risk factors proposed a response strategy for minimizing travel risk, helping parties in the tourism industry cope with hazards and minimizing the risk and losses associated with hazards.

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