Abstract

The current paper attempts to propose a device by which ideologically based responses can be measured in the interpersonal discourse of ideology. As a result of some drastic political changes, the Egyptian society has witnessed during the last five years a wave of conflicting ideologies, each of which is endorsed by some people and rejected by others. The different types of social media such as Facebook and Twitter are global and influential channels of the communication of diverse ideologies. A Facebook account of a supposedly Egyptian Jewish woman was specially created for collecting the data to be analysed in this paper. The paper is a qualitative research whose data is collected through an interaction between a Facebook account owner and some other users. The data is categorized into three groups each of which represents a certain area in a spectrum of ideologically based responses. One of the main findings reached through data analysis is that ideological responses can be measured and that there are mainly three types of responses in interpersonal ideological discourse, namely positive, passive and negative. It also concludes that each type of responses displays some distinctive features. This spectrum helps measure and interprets different types of responses to one’s ideology.

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