Abstract

Despite the digital divide that exists between the developed and developing world, communication technologies such as the Internet are providing new opportunities for transnational advocacy. This paper explores issues of identity and co-operation between actors participating in the Global Campaign for Agrarian Reform (GCAR), led by the peoples’ movement La Via Campesina, focusing on the application of Internet-based services. While the movement has successfully reframed the land reform debate within the global public sphere, and makes use of the World Wide Web in its role as a strategic bridge-builder within the Campaign, digital connectivity does not necessarily overcome challenges of participation and representation.

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