Abstract

One of the main strategies in dealing with the problem of global warming in today’s world is saving energy or employing an efficient use of energy. It is the intention of this study to investigate the determinants of residential energy saving. Seven motives for residential energy saving have been identified: the benefits of saving money, and solving the global warming problem, as well as accepting responsibility for energy, knowing how to save energy, committing to the saving of energy saving through pledges, having a role model for energy saving, and comparing the current energy bill with the previous months’ bills. A total of 350 responses were collected from self-identified adult energy saving shoppers in Bangkok. The results of the multiple regression analysis indicated that the positive factors affecting residential energy saving were commitment to energy saving through making pledges, saving money, accepting saving energy as the person’s responsibility, knowing how to save energy, and  comparing one’s current energy bill with that of the previous months. The analysis of the effective strategies for residential energy saving will be discussed.

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