Analytical Study of Values of Business Process Outsourcing Employees to Address Issue of Attrition and Suggestion of Work life Balance Intervention

  •  K. Santhanalakshmi    
  •  K. Prabhakar    
  •  N. Santhosh Kumar    


Business process outsourcing sector (BPO) offered opportunities for employment to a large number of persons with diverse skill sets in India. However, the industry is plagued by attrition of employees due to technological intensity, work intensity at the intersection of globalization and liberalization made organizations to adopt high performance work practices and higher working hours. Values and changes in value priorities are considered as axial principle and are posited to impact attrition. Values priorities are measured using factor analysis and thirteen of them are identified in the context of BPO sector is identified, measured and ordered. The value priorities provided insights to design human resource interventions to discourage hedonistic practices and encourage work life balance which may help organizations to tide over the issue of attrition.

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