Abstract

New media have made a broad and immense change in our contemporary society. Proliferation of new media in recent decade has provided a great deal of opportunity for people. This study intended to scrutinise the meaning of blogging among the Iranian women bloggers. By applying Interpretative Phenomenological Analysis (IPA) as a research strategy, 11 Iranian women bloggers were selected for in-depth interviews. The findings of the study show that different bloggers gave different meaning to their blogging activities. Majority of them view blogging as their personal window to experience pleasure and self-therapy. Blogging has become a personal window for the bloggers to express their feelings, ideas and opinions despite the restrictions that they experienced in the ‘outside’ world. Blogging gave a voice to the bloggers to express their opinions and a chance to be heard. For majority of them, blogging is also a medium to release their stress and worries.

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