Abstract

This study was conducted to identify the issues that are expected or predicted in the 13th general election. The study was conducted in the state of Kedah, Malaysia as a case study. The population is comprised of people eligible to vote in the election to 13 in the state of Kedah and the sample of 500 respondents. The study took into account six focus areas in Kedah which cover four parliamentary constituencies and divided into six in the state of Kedah. They are Jerlun constituency (DUN Kota Siputeh) and Kubang Pasu (DUN Jitra and Bukit Kayu Hitam) which represent the ruling party-BN, while for the opposition, this study chooses the Parliament of Merbok (DUN Tanjung Dawai dan Bukit Selambau) and Pendang (DUN Tokai). The findings show that the quality and standard of living are the most important issues that are expected to be manipulated by the public during the election campaign as compared to other issues. Voters are so concerned by the rising cost of living in recent years due to the rising of prices, including fuel prices, and studies show they (people) feel pressured on the rising of living cost. As such, the contesting parties must update this problem and try to give priority to the development of physical infrastructure such as physical development, economic and social in one to match that quality of people's living standards and this should be done carefully.

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