Abstract

Corporate image orientation is the base of corporate image planning and the first step to implement CIS (Corporate Identify System) designing. According to different schemes and design aims, strategies adopted by corporate image orientation are different. Generally speaking, we can adopt demand adaptation, reciprocal thinking, dominance prominence, reorientation and improving the occasions to implement corporate image orientation. According to their own developmental characters, situations in the market, situations of market competition, enterprises can flexibly adopt corresponding strategies in different stages of enterprise development to make the corporate image orientation clear and exact and make the corporate image impressive.

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