Abstract

In literature, an essential of entrepreneurial profile toward entrepreneurial personality become significant, particularly in developing the factor of need for achievement, locus of control, creativity, innovative and grab market opportunities. Therefore, this paper postulated that inculcation of entrepreneurial profile among creative entrepreneurs toward entrepreneurial personality. This survey study further identified eight items in entrepreneurial profile that relate to the identification of entrepreneurial personality, there are; gender, age, education, and field of study which are grouping under demographic profile; and, zones of operation, paid-capital, sales turnover, and paid-up capital are under business profile. This study was conducted by distributing questionnaires to 309 creative entrepreneurs in five zones in Malaysia, there are; East-Coast Malaysia, West-Coast Malaysia, North Peninsular Malaysia, South Peninsular Malaysia, and East Malaysia. However, the data revealed that six out of eight items of entrepreneurial profile are not significant differences toward the entrepreneurial personality. There are only the items of zones of operations and numbers of employees are significantly differences toward the entrepreneurial personality. In general, the results indicated that most of items in entrepreneurial profile are not really important to consider as a factor in implementing the program that related to the development of entrepreneurial personality, especially in Malaysia creative industry.

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