Abstract

The museum is gradually deepening the "people-oriented" design concept, and the interaction between the audience and the exhibits has attracted wide attention. This article classifies the physical display and virtual display of museum costumes, expounds the visual style of costume display from the perspective of the physical field, and then uses the Shanghai Textile and Clothing Museum as the experimental base to extract the factors that affect the audience's interactive experience through interviews, and construct an evaluation of the interactive experience Indicators, using T test to obtain experimental results, and comparing and analyzing the difference between physical display and virtual display of clothing under interactive experience from the perspective of psychological field, and then discussing the design principles of museum clothing display.

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