Abstract

The paper analyzes the processes of mass media data content impact on social processes taking place within society. The key role of modern mass media in person’s life as a society’s information base is brought into focus. In this context the problem of circulating information quality and adequacy of information presentation of social processes of mass media is stated. The results of mass media activity influence many social processes, particularly the process of society’s professional structure formation. When commenting profession representatives and professional activity it forms certain image of society’s professional structure.

Mass media influence on real occupational skill structure of society makes itself felt through the formation of social & professional hierarchy in person’s consciousness, the hierarchy closely related to the idea of status value of one or another profession, influencing on occupational choice.

The results of the empiric study of information presentation of professional structure of the Russian society in mass media realized by means of content analysis of print media publications are represented. Regression model is built based on collected data to study interrelation between a number of factors such as actual professional structure of the Russian society, information presentation of professional structure created by mass media, need for specialists, average salary, status value of professions, and various professional groups.

This work is licensed under a Creative Commons Attribution 4.0 License.