Abstract

In this paper, we present a study which analyzes the relation between educational institution with the values of their students, all related with the knowledge society. The specific profile, young university students, help us to determine their prospects in the actual framework and beyond. The research is also focused on a specific country, Spain, although cross-cultural studies are being developed. The surveys were recruited through an online survey, the best way for our target to participate. We conduct a survey in which we elicited the importance of university like an educational institution regarding the knowledge society frame, as well as the values of their students depending on the election of the educational institution. This allows us to determine if the election of the educational institution is related with the values of their students, and if these values determine the election of the university. We try to establish by means of a quantitative study the profile of these students. For this reason, the study reveals knowledge of a new relations in specific variables, determined by the experience lived, which is an area of research that has received little attention to date. The variables to investigate are Knowledge society, educational institution and values (of their students) and its relation.

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