Abstract

This paper aims to explain the highly prospect and opportunity of yellow pumpkin commercialized and its indicate variable behind the lows interest of making it as the main crop by farming society. Cultivation technical approach used in identifying cultivating system of yellow pumpkin and use SWOT analysis to develop the strategy. Analyzing business feasibility commercialization of the cultivation of yellow pumpkin income calculations every harvest based on the primary data by the census of 9 sample group of farmers, observation, and in-depth interviews some key informants. The result of this research show that cultivation system of yellow pumpkin in Majasem Village do potential for cultivated commercially based on the mountain areas the mount of Northern Lawu with a production capacity 180.000 tons. Majasem Village qualified planting cultivation yellow pumpkin although using the simple and planting patterns the midst of rice, corn and soybean. Potential development cultivation yellow pumpkin in the future identified based on internal and external factors have a great capital opportunity to commercialization in supporting industrialization food and drink. Business feasibility in commercialization by requiring investment IDR 3.579.800 and IDR 6.211.667 at operational cost can produce income IDR 8.550.000 per harvest or IDR 2.338.333 per month with long turning capital during 2 months.

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