Abstract

This case deals with the win-win situation of the social enterprise model of business. The case focuses on the
aspect that the economic aspect of maximizing wealth for the shareholders can be integrated with the social
objective of ‘Doing good’. The case also deals with the leadership qualities and vision to improve the living
standards of not only the farmer-turned entrepreneur community but generating more employment for other
stakeholders while taking heed of environmental issues like greening the environment, conserving energy and
waste recycling. In short, this social business entrepreneurship case showcases how a threat could be turned into
an opportunity for sustainability.

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