Aesthetic Preferences for Visual Quality of Urban Landscape in Derak High-Rise Buildings (Shiraz)

  •  Reza Keshtkaran    
  •  Amin Habibi    
  •  Hamidreza Sharif    


The purpose of this study is to extract the indices of Aesthetic preferences for visual quality of urban landscape in high-rise buildings which contribute designers to make better decisions for designing urban landscape. As the research focuses on the high-rise buildings, this study goal address the question as follows: ‘What are aesthetic preferences in high-rise buildings? How can these preferences be developed and categorized?’ To achieve this objective, the Derak district of Shiraz city was selected as a case study area using Photo grid method and then all high-rise buildings in this area were identified and analyzed. Aesthetic preferences data were evaluated by Q-SORT method with the psychophysical approach. Eventually, aesthetic factors have been presented in two main categories: 'primary and distinctive'. Findings lead to the development of APPD model which suggests that when the landscape design of a building moves toward distinctive factors, the degree of its aesthetic preferences increases.

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