Abstract

Nowadays tourists choose their destinations according to their taste, conditions and provided facilities. Aimed at psychologically understanding the reasons of travelling and the attraction of trip destinations, the scientists have presented different patterns for the travelling and the choice of trip destination. This study has been done in order to realize the motivations of choosing Thailand as a trip destination by tourists departed from Isfahan. The study is methodologically descriptive-analytic and is done in 2014. In total, 384 people were chosen through Cochran formula among the whole population –including all the tourists departed from Esfahan to Thailand- in order to achieve the goals of the research. The results of the research show that the existence of cheap attractive centers and proper currency of Iran and Thailand and also on the other hand beach attractions in Thailand affect the choice of this country as a tourist destination but the men’s and women’s motivation of choosing this country as a tourist destination differs significantly.

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