Abstract

In This paper, we focus on the need for compares the organic production, operation and management patterns between paddy rice production base of Zhongliangmeiyu Ltd (Meiyu for short) and organic vegetable production base of   company A, and adopt the SWOT approach to analyze the strengths, weaknesses as well as external opportunities and threats of the two patterns. The conclusion can be briefed as follows: being located in high-end products market is the premise and basis of China’s success in organic production, operation and management, blending cultural factors into production, operation and management is one of effective measures to solve the problem of information asymmetry in the “firm & farmer” operation and management pattern.

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