Abstract

Place marketing strategy plays a key a key role for the success of regional/local especial undeveloped areas in gaining competitive edge, optimally allocate economic resources, and make long term economic development strategy and policies. To discover the behavior and mechanism of organization, nowadays, more and more people have paid attention to the complexity theory such as self-organization, dissipative structure theory, synergetic theory, etc. The paper introduces the concept of self-organization theories and place marketing strategy firstly. Then enlightened by the systematical methodology, the paper puts forward the concept of sustainable development of urban on the basis of analyzing the characteristics of self-organization place marketing strategy. A thorough analysis of the mechanism of place marketing strategy sustainable development has been made accordingly. Finally, the paper adopts the strategy of Xian Yang as an example, indicating that the success of undeveloped areas is mostly due to its effective and efficient self-organized place marketing strategy.

This work is licensed under a Creative Commons Attribution 4.0 License.