Sustainability: An Environmental Certification Seal


  •  Adriana Pereira Benjamini    
  •  Daniel Jose Tenconi    
  •  Joel Haroldo Baade    

Abstract

The present article aims to promote a critical reflection on sustainability and its implications for corporate environments, with particular emphasis on the growing demand for environmental certifications. Among these, the Forest Stewardship Council (FSC) certification stands out as a recognized competitive advantage, granting companies access to more rigorous and selective markets—particularly international ones—while simultaneously fostering a corporate image aligned with ecological responsibility and grounded in the three pillars of sustainability. The objective of this study is to encourage a succinct yet practical discussion on the relevance of sustainability within the business sphere, examining how environmental certifications influence organizational practices and contribute to sustainable development from economic, social, and environmental perspectives, in accordance with the Sustainable Development Goals (SDGs). In terms of methodological design, the research is characterized as a theoretical and conceptual study of a qualitative nature, and it adopts a dialectical approach. The findings suggest that sustainability has evolved beyond a mere consumer demand to become a strategic element in business planning. Environmental certifications—such as the FSC seal—not only attest to corporate environmental responsibility but also enhance the competitiveness of legal entities in the global marketplace, especially in regions where sustainable practices are highly valued.



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