Abstract

This study explores how importing shea butter from Burkina Faso and selling it as hand cream in Japan can support the local community, raise awareness of gender inequality, and promote women’s employment. It also examines the role of service learning in enhancing cross-cultural communication by engaging in service learning. Using qualitative and quantitative methods, the study involved a literature review, discussions with BYCS (Bridge, Youth Challenge, and Smile) members, and data analysis on shea butter importation and sales. Survey results and social media campaigns were used to assess awareness. The findings suggest that selling shea butter contributes to job creation in Burkina Faso and raises awareness of gender inequality, with benefits extending to healthcare. However, improvements can be made in marketing strategies and business approaches. The survey also revealed a need for greater awareness-raising efforts. This study highlights the potential of fair trade and service learning to address social issues, with implications for social change and sustainable development.

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