Abstract

This research aims to 1) study the demands for Thai arts and cultural activities utilizing a case study of Thai people in the city of Luleå, Sweden, totalling 50 people. The result showed that the overall demand for Thai arts and cultural activities is at an extremely high level. The highest demand for Thai arts and cultural activities is traditional Thai dance performances, with an average demand rating of 4.43 (SD = 0.74); traditional Thai music, with an average of 4.42 (SD = 0.73); and traditional Thai craftsmanship also, with an average of 4.42 (SD = 0.73), respectively. 2) Guideline recommendations for organizing Thai arts and cultural activities should include the following activities: traditional Thai craftsmanship, traditional Thai food, regional Thai costumes in four regions, regional Thai dialects in four regions, traditional Thai dance performances, traditional Thai music, traditional Thai folk music/Mo Lam music, traditional Thai classical music singing, the art of decorating in Thai styles, and participation in Thai arts and cultural activities. This quantitative research collects data from a questionnaire of 50 individuals using statistics such as frequency, percentage, mean, and standard deviation.

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