Attitudes and Willingness to Pay More for Organic Foods by Tennessee Consumers


  •  Hiren Bhavsar    
  •  Fisseha Tegegne    
  •  Kofi Baryeh    
  •  Prabodh Illukpitiya    

Abstract

This paper examines the general knowledge of consumers regarding organic food and determines their willingness to pay more for it. Data was collected using a random sample of grocery shoppers in the state of Tennessee. The study reveals most of the respondents had a fair knowledge of what organic food was. The number of respondents who had never purchased organic food was found to be only slightly higher than the number who purchase it. A binary logistic regression found income and Environmental concern to be factors that effectively determine willingness to pay more for organic food.



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