Abstract

This study documents the socioeconomic impact of an innovation based on the marketing of live aquaculture products in rural communities as the Live Tilapia Points of Sales (LTPOS). A case study research conducted where the participatory strategy of “Simultaneous Production Growth Groups” (SPGG) was applied for technology innovation, which includes technology modules, organizational strategy and operational management. The results were evaluated socially and economically. In 14 months, 3531.50 kg of live tilapia were distributed in four local places for sale and self-consumption. The system obtained a BCR of 1.23 and offered as well to the rural population an alternative of fish consumption in better freshness conditions than the regular fish supply. It brings up an extra income to the main market chain participants and development of aquaculture capabilities. Therefore, the LTPOS is a viable option for diversifying livelihoods and improving regional rural population income.

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