Abstract

The trend in the contemporary society for accountability calls for the evaluation of extension services. Extension service providers should be saddled with the responsibility of ensuring that farmers are continually satisfied with services being delivered. In enhancing farmers’ loyalty and confidence, extension feedback is becoming increasingly paramount. Customer satisfaction survey remains an essential tool for measuring the quality of services and outcome of programmes. The purpose of the study was to determine the quality related to innovation dissemination and teaching as perceived by farmers inthe adoption of new agricultural technologiesin Amathole District Municipality. Thespecific objectives of the study were to: describe how assessments of quality of Extension services differ by gender and the outcomes of the experiences with Extension services. Amathole district Municipality was used as the study population. The entire survey was carried out using a continuous sequence of contacts. A total of 900 useable surveys were pooled for the study. Farmers’ gender was found to be linked with Extension service satisfaction and outcomes. However, females appear to have overall satisfaction with service delivery than males. The implication of this is that males are less likely to cultivate confidence and loyalty in extension services in Amathole district. Following these findings, concerted effort is required to improve extension services in the area by integrating more holistic participatory approaches to enhance equal involvement of male and female farmers in needs assessment, programme planning, designing, delivery and the full recognition of indigenous knowledge system.

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