Vol. 5, No. 2 (2013), International Journal of Marketing Studies

• • The Use of Dead Celebrity Images in Advertising and Marketing— Review, Ethical Recommendations and Cautions for Practitioners
  • •  Denver D’Rozario   
    •  Frank Bryant   
    • p1
    •  PDF 
      
• • What Affects Mobile Application Use? The Roles of Consumption Values
  • •  Hsiu-Yu Wang   
    •  Chechen Liao   
    •  Ling-Hui Yang   
    • p11
    •  PDF 
      
• • Consumer Intention to Buy Original Brands versus Counterfeits
  • •  Ervina Triandewi   
    •  Fandy Tjiptono   
    • p23
    •  PDF 
      
• • A Matter of Shoes: The Analysis of Desired Attributes of Shoes and Its Retail Shops from Bangkok Consumers’ Perspectives
  • •  Thongchai Laiwechpittaya   
    •  Nuntana Udomkit   
    • p33
    •  PDF 
      
• • The Postmodern Consumer: An Identity Constructor?
  • •  Manel Hamouda   
    •  Abderrazak Gharbi   
    • p41
    •  PDF 
      
• • Caffeine Catastrophe: Energy Drinks, Products Liability and Market Strategy
  • •  Evan Peterson   
    • p50
    •  PDF 
      
• • Tracking Jordan Destination Image Using the Same Sample
  • •  Areej Aloudat   
    •  Akram Rawashdeh   
    • p59
    •  PDF 
      
• • Consumer Preference for Broiler Meat in Ghana: A Conjoint Analysis Approach
  • •  George Kwadzo   
    •  Fidelis Dadzie   
    •  Yaw Osei-Asare   
    •  John Kuwornu   
    • p66
    •  PDF 
      
• • Training as a Factor Influencing Adoption of Innovations along Mango Value Chains in Meru County, Kenya
  • •  Isaiah Imaita   
    • p74
    •  PDF 
      
• • Service Quality in the Banking Sector in Ghana
  • •  Abednego Okoe   
    •  Judith Adjei   
    •  Aihie Osarenkhoe   
    • p81
    •  PDF 
      
• • The Effectiveness of Internet Advertising through Memorization and Click on a Banner
  • •  Ziadi Nihel   
    • p93
    •  PDF 
      
• • The Relationship between Private Domain and Commercial Domain of Hospitality in Airlines: Employing Partial Least Square Technique
  • •  Ehsaneh Nameghi   
    • p102
    •  PDF 
      
• • The Relationship between Brand Trust, Brand Affect, Attitudinal Loyalty and Behavioral Loyalty: A Field Study towards Sports Shoe Consumers in Turkey
  • •  Fatih Gecti   
    •  Hayrettin Zengin   
    • p111
    •  PDF 
      
• • The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony
  • •  Alexander Tevi   
    • p120
    •  PDF 
      
• • A Discourse Approach to Brand Leadership Management
  • •  Olutayo Otubanjo   
    • p131
    •  PDF 
      
• • Attitudes toward Product Placement: A Cross-Cultural Analysis in Tunisia, France, Italy, and Poland
  • •  Slim Khalbous   
    •  Donata Vianelli   
    •  Tomasz Domanski   
    •  Christian Dianoux   
    •  Meriem Maazoul   
    • p138
    •  PDF 
      
• • The Role of Perceived Justice in Building Brand Trust
  • •  Faruk Konuk   
    • p154
    •  PDF 
      

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