Vol. 4, No. 6 (2012), International Journal of Marketing Studies

• • Love for Luxury, Preference for Counterfeits –A Qualitative Study in Counterfeit Luxury Consumption in China
  • •  Ling Jiang   
    •  Veronique Cova   
    • p1
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• • The Relationships among Tourist Novelty, Familiarity, Satisfaction, and Destination Loyalty: Beyond the Novelty-familiarity Continuum
  • •  Masaki Toyama   
    •  Yuichi Yamada   
    • p10
    •  PDF 
      
• • The Use of Indicators for Unobservable Product Qualities: Inferences Based on Consumer Sorting
  • •  Matthew Nagler   
    •  Fredi Kronenberg   
    •  Edward Kennelly   
    •  Bei Jiang   
    •  Chunhui Ma   
    • p19
    •  PDF 
      
• • Marketing Manufacturer and Retailer House Brands: A Study of Shelf Space in Two Product Categories
  • •  Ranga Chimhundu   
    • p35
    •  PDF 
      
• • How Do Smaller Firms Select Foreign Markets?
  • •  Fabio Musso   
    •  Barbara Francioni   
    • p44
    •  PDF 
      
• • Factors Affecting Palm Oil Price Based on Extremes Value Approach
  • •  Kantaporn Chuangchid   
    •  Aree Wiboonpongse   
    •  Songsak Sriboonchitta   
    •  Chukiat Chaiboonsri   
    • p54
    •  PDF 
      
• • Conceptual Insight into Generic Corporate Identity in the Banking Industry and a Semiotic Evidence of Its Presence in Professional Services Firms (PSFS)
  • •  Olutayo Otubanjo   
    • p66
    •  PDF 
      
• • Evaluation of the Consumers’ Trust Effect on Viral Marketing Acceptance Based on the Technology Acceptance Model
  • •  Seyed Fathollah Amiri Aghdaie   
    •  Ali Sanayei   
    •  Mehdi Etebari   
    • p79
    •  PDF 
      
• • The Moderating Effect of Subjective Norm on Cloud Computing Users’ Perceived Risk and Usage Intention
  • •  Hsinkuang Chi   
    •  Hueryren Yeh   
    •  Wei-chien Hung   
    • p95
    •  PDF 
      
• • The Influence of Situational Variables on Brand Personality Choice
  • •  Scott Wysong   
    •  Sri Beldona   
    •  James Munch   
    •  Susan Kleiser   
    • p103
    •  PDF 
      
• • Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer
  • •  Carlo Amenta   
    •  Claudio Ballor   
    •  Paolo Di Betta   
    • p116
    •  PDF 
      
• • Motives, Expectations, Perceptions and Satisfaction of International Students Pursuing Private Higher Education in Singapore
  • •  Sein Min   
    •  Chey Khoon   
    •  Boon Tan   
    • p122
    •  PDF 
      
• • Customer Satisfaction in the Mobile Telecom Industry in Bahrain: Antecedents and Consequences
  • •  Mohammed Almossawi   
    • p139
    •  PDF 
      
• • Resource-based Theory and Service-dominant Logic: A New Combined Approach to Revisit the Strategies of Cultural Firms in the Global Era
  • •  Valentina Della Corte   
    •  Clelia Cascella   
    •  Iris Savastano   
    • p157
    •  PDF 
      
• • Evaluation of Retailers’ vs Customers’ Views on the Usage of Advertising as Communication Tool
  • •  Hemant Katole   
    • p174
    •  PDF 
      

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