Vol. 4, No. 2 (2012), International Journal of Marketing Studies

• • Market Orientation -Transforming Trade and Firm Performance
  • •  Rodney Oudan   
    • p3
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• • The Moderating Effects of City Districts’ Retail Attractiveness on the in-Town versus out-of-Town Shopping Decision
  • •  Jon Charterina   
    • p9
    •  PDF 
      
• • Effects of Model Age on Adult Female Consumers’ Purchase Intentions and Attitudes for an Age-Specific Product, Clothing
  • •  Joy Kozar   
    • p22
    •  PDF 
      
• • Analysis of Retailers’Communication Approaches in Sustainability and Social Responsibility Reports
  • •  MEJRI Mohamed   
    •  DE WOLF Daniel   
    • p30
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• • Theoretical and Perceptual Market Values for Fresh Squeezed Orange Juice
  • •  Hyeyoung Kim   
    •  Lisa House   
    •  Zhifeng Gao   
    • p45
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• • Generation Y Consumers’ Value Perceptions toward Apparel Mobile Advertising: Functions of Modality and Culture
  • •  Wanmo Koo   
    •  Dee Knight   
    •  Kiseol Yang   
    •  Zheng Xiang   
    • p56
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• • Western Presence in Emerging Markets: A Content Analysis of Western Presence in South African Television Commercials
  • •  Yuvay Meyers   
    •  Ephraim Okoro   
    • p67
    •  PDF 
      
• • Counterfeit Luxury Goods Online: An Investigation of Consumer Perceptions
  • •  Anita AR   
    • p74
    •  PDF 
      
• • Jordanian Travel Agencies' Websites Assessment: Experts vs Tourists' Perceptions
  • •  Husam Kokash   
    • p80
    •  PDF 
      
• • An Analysis of Impact of Brand Credibility and Perceived Quality on Consumers' Evaluations of Brand Alliance
  • •  Seyed Fathollah Amiri Aghdaie   
    •  Hossein Dolatabadi   
    •  Vahid Aliabadi   
    • p93
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• • Moral Philosophies Underlying Ethical Judgments
  • •  Maheran Zakaria   
    •  Norhaini Lajis   
    • p103
    •  PDF 
      
• • Consumers’ Attitude towards Branded Apparels: Gender Perspective
  • •  NAMITA RAJPUT   
    •  Subodh Kesharwani   
    •  Akanksha Khanna   
    • p111
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• • Impact of Integrated Marketing Communication on Consumer Behaviour: Effects on Consumer Decision – Making Process
  • •  Camelia Mihart   
    • p121
    •  PDF 
      
• • Designing and Validating a Systematic Model of E-Advertising
  • •  Mohammad Hamidizadeh   
    •  Nasser Yazdani   
    •  Akbar Tabriz   
    •  Mohammad Latifi   
    • p130
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• • An Analysis of the Impact of Strategic Marketing on Profitability of Rural Banks – A Case Study of Dangme Bank
  • •  George Amoako   
    •  Kwasi Dartey-Baah   
    • p150
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• • Remarkable ‘Marca’ in Houseful Movies
  • •  Anshul Rathi   
    •  Bhaskar Pant   
    •  Alpa Rathi   
    • p157
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• • The Impact of DTCA on the Physician-Patient Relationship: An Empirical Investigation in Jordan
  • •  Assad Abo-Rumman   
    •  Ala`Eddin Ahmad   
    • p167
    •  PDF 
      
• • The Effect of Electronic Service Quality on Customers Behavioral Intentions
  • •  Maliheh Teimouri   
    •  Nour Yaghoubi   
    •  Mehdi Kazemi   
    • p179
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