Vol. 3, No. 3 (2011), International Journal of Marketing Studies

• • The Antecedents of Sales Force Motivation: An Empirical Investigation in the Insurance Industry in Singapore
  • •  Anthony Koh   
    •  Bashar Gammoh   
    •  Sam Okoroafo   
    • p3
    •  PDF 
      
• • Practice-based Perspective on Technology Acceptance: Analyzing Bioactive Point of Care Testing
  • •  Ismo Alakärppä   
    •  Anu Valtonen   
    • p13
    •  PDF 
      
• • Ethnocentrism among Iranian Consumer with Different Consumption Habits
  • •  Mojtaba Barari   
    •  Bahram Ranjbarian   
    •  Kazem Zabihzade   
    • p30
    •  PDF 
      
• • Running Head: Hemispheric Processing of Slogans Brand Familiarity in Advertisement Slogans: The Role of the Left and Right Cerebral Hemispheres
  • •  Kristy Vance   
    •  Sandra Virtue   
    • p42
    •  PDF 
      
• • The Impact of Distribution Intensity on Brand Preference and Brand Loyalty
  • •  Ahmed Tolba   
    • p56
    •  PDF 
      
• • Prestige, Parallel or Predatory — Pricing Strategies amongst Taiwanese Universities
  • •  Hsuan-fu Ho   
    •  Fang-Ying Wang   
    • p67
    •  PDF 
      
• • Simulation of Sales Promotions towards Buying Behavior among University Students
  • •  Benjamin Yin-Fah   
    •  Syuhaily Osman   
    •  Yeoh Foon   
    • p78
    •  PDF 
      
• • The Effects of Variety-seeking Buying Tendency and Price Sensitivity on Utilitarian and Hedonic Value in Apparel Shopping Satisfaction
  • •  Neda Irani   
    •  Kambiz Hanzaee   
    • p89
    •  PDF 
      
• • Factors Critical in Marketing Strategies of
  • •  Abdalelah Saaty   
    •  Zaid Ansari   
    • p104
    •  PDF 
      
• • Grappling with the Enduring Challenges of Consumption Complex Syndrome in Nigeria (A Survey of the Footwear Industry)
  • •  Gazie Okpara   
    •  Aham Anyanwu   
    • p122
    •  PDF 
      
• • Qatar as an Oil Emerging Market
  • •  Hemin Da   
    • p141
    •  PDF 
      
• • The Possible Effects of Need for Uniqueness’s Dimensions on Luxury Brands: Case of Iran and UAE
  • •  Alireza Miremadi   
    •  Hiva Fotoohi   
    •  Farhad Sadeh   
    •  Farhad Tabrizi   
    •  Kasra Javidigholipourmashhad   
    • p151
    •  PDF 
      
• • Gifts-Upon-Entry and Appreciatory Comments: Reciprocity Effects in Retailing
  • •  Hershey Friedman   
    •  Ahmed Rahman   
    • p161
    •  PDF 
      
• • Turkish Consumers’ Risk Perception towards Global Computer Brands
  • •  Fahri Apaydin   
    •  Mehmet Köksal   
    • p165
    •  PDF 
      
• • Examining the Effects of Cause-Proximity and Gender on Consumers’ Response to Cause-Related Marketing: Evidence from Malaysia
  • •  Marhana Anuar   
    •  Osman Mohamad   
    • p174
    •  PDF 
      
• • A Research on Influencing Factors of Consumer Purchasing Behaviors in Cyberspace
  • •  Li Guo   
    • p182
    •  PDF 
      
• • On Early-Warning System for Chinese Real Estate
  • •  Yun Hua   
    • p189
    •  PDF 
      
• • On the Lagging Legislation of China Tourism
  • •  Xiaolin Li   
    • p194
    •  PDF 
      

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