Vol. 10, No. 1 (2018), International Journal of Marketing Studies

• • International Marketing Strategies in the Jewellery Industry: Are They Standardised, Adapted or Both?
  • •  Diego Matricano   
    •  Giorgio Vitagliano   
    • p1
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• • How Is Flow Induced? From the Perspective of Online and Offline Channels
  • •  Wen-Chin Tsao   
    •  Yuan-Wei Shao   
    • p11
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• • The Relationship among Consumer Attributions, Consumer Skepticism, and Perceived Corporate Social Responsibility in Taiwan
  • •  Bryan Chen   
    •  Wan-Ching Chiu   
    • p29
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• • Revising the Effects of Online Advertising Attributes on Consumer Processing and Response
  • •  Abubaker Shaouf   
    • p39
    •  PDF 
      
• • Factors Affecting Customer Citizenship Behavior: A Model of University Students
  • •  El Sayed Nagy   
    •  Wafaa Marzouk   
    • p54
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• • The Importance of Dream in Advertising: Luxury Versus Mass Market
  • •  Cesare Amatulli   
    •  Matteo De Angelis   
    •  Marco Pichierri   
    •  Gianluigi Guido   
    • p71
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• • Relationships Among Attitude, Corporate Image, and Purchase Behavior in Korean Running Event
  • •  Jaeyoon Kwon   
    •  Taerin Chung   
    • p82
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• • Towards a Better Understanding of Consumer Behavior: Marginal Utility as a Parameter in Neuromarketing Research
  • •  Letizia Alvino   
    •  Efthymios Constantinides   
    •  Massimo Franco   
    • p90
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• • Influence of Tourism Frequency on Association Model of Ecotourism Action
  • •  Shwu-Ing Wu   
    •  Hao-Ping Hsu   
    • p107
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• • A Dynamic View of Marketing Capabilities for SMEs’ Export Performance
  • •  Andrea Moretta Tartaglione   
    •  Vincenzo Formisano   
    • p126
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• • A Mediating Role of Customer Value Between Customer Engagement and Loyalty: An Applied Study in Commercial Banks in Egypt
  • •  Eman Hasnin   
    • p136
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• • The Mediating Role of Sales Performance in the Effect of Antecedents on Sales Force Satisfaction: In the Case of Top Three Chain Retail Stores Operating in Ethiopia
  • •  Getie Imiru   
    • p145
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 10, No. 1
  • •  Alyssa Sun   
    • p158
    •  PDF 
      

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