Vol. 9, No. 6 (2017), International Journal of Marketing Studies

• • Competitive Advantage of GCC Date Palm Sector in the International Market: Market Shares, Revealed Comparative Advantages, and Trade Balance Indexes
  • •  Aymen Frija   
    •  Boubaker Dhehibi   
    •  Mohamed Salah   
    •  Aden Aw-Hassan   
    • p1
    •  PDF 
      
• • Should Polytechnics Rely Solely on International Agents to Recruit International Students? A Case Study in New Zealand
  • •  Shaohua Yang   
    •  M. Akhtaruzzaman   
    • p14
    •  PDF 
      
• • Impact of TV Advertising on Children’s Food Choices
  • •  Ayda Tousi   
    •  Zelha Altinkaya   
    • p24
    •  PDF 
      
• • The Influence of Offline, Online Media and Counterfeit Awareness among Non-Perishable and Non-Food Products in Ghana
  • •  Abraham Yeboah   
    •  Vida Owusu-Prempeh   
    •  Samuel Adjei   
    • p31
    •  PDF 
      
• • The Effect of Packaging Attributes on Consumer Buying Decision Behavior in Major Commercial Cities in Ethiopia
  • •  Getie Imiru   
    • p43
    •  PDF 
      
• • An Analysis of Third Party Logistics’ Performance and Customer Loyalty
  • •  Buket ÖZOGLU   
    •  Arzum BÜYÜKKEKLIK   
    • p55
    •  PDF 
      
• • Generating and Assessing Consumer’s Innovation Adoption through Consumer Innovativeness, Innovation Characteristics and Perceived Brand Innovativeness
  • •  Alev Alan   
    •  Ebru Kabadayi   
    •  Selen Bakis   
    •  Yesim Can   
    •  Melih Sekerin   
    • p68
    •  PDF 
      
• • The Role of Internal Customer in Improving the Quality of Hotel Services in Jordan: A Case Study of the Marriott International Hotel in Amman
  • •  Ali Al-Zoubi   
    •  Mazen Alomari   
    • p82
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 6
  • •  Alyssa Sun   
    • p96
    •  PDF 
      

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