Vol. 9, No. 4 (2017), International Journal of Marketing Studies

• • A Qualitative Exploration of Culturally-Pluralistic Segmentation among Millennials
  • •  Lori Thanos   
    •  Sylvia Clark   
    • p1
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• • Sports Marketing Plan: An Alternative Framework for Sports Club
  • •  Edson Silva   
    •  Alexandre Las Casas   
    • p15
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• • The Need for Uniqueness among Gulf Cooperation Council Countries’ Consumers: A Cross-Culture Study
  • •  Sarah Alzahrani   
    •  Lauren Copeland   
    • p29
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• • Show Me the Money: On Predicting Actual Purchases in Cross-National Sponsorship
  • •  Noni Zaharia   
    •  Simon Brandon-Lai   
    •  Jeffrey James   
    • p38
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• • Development of Market Orientation for Marketing Strategy Formulation
  • •  Nagasimha Kanagal   
    • p54
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• • Comparing Mediation Effect of Functional and Emotional Value in the Relationship between Pros of Applying Big Data Analytics and Consumers’ Responses
  • •  Shu-Yi Liaw   
    •  Thi Mai Le   
    • p66
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• • Moderating Role of Materialism in the Effect of Perceived Value on Purchase Intention of Counterfeits of Luxury Brands
  • •  Selma Kalyoncuoglu   
    •  Begum Sahin   
    • p76
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• • How Does Strong Experiential Marketing Affect the Customer Value?
  • •  Ananta Danurdara   
    •  Nurdin Hidayah   
    •  Anwari Masatip   
    • p89
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• • The Role of Integrated Marketing Communications in Increasing the Efficiency of Internet-based Marketing among Jordanian Consumers
  • •  Nafez Ali   
    •  Mahmoud Allan   
    • p97
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• • A Consideration on Factors of Collecting Buying Behavior
  • •  Arash Allahdini   
    •  Shahrzad Chitsaz   
    •  Hamid Saeedi   
    • p111
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 4
  • •  Maple Xiao   
    • p119
    •  PDF 
      

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