Vol. 9, No. 1 (2017), International Journal of Marketing Studies

• • Social Cues-Customer Behavior Relationship: The Mediating Role of Emotions and Cognition
  • •  Nawras Nusairat   
    •  Abdel Hakim Akhorshaideh   
    •  Tahir Rashid   
    •  Sunil Sahadev   
    •  Grazyna Rembielak   
    • p1
    •  PDF 
      
• • NGOs’ Advertising in South Africa and Implications for NGOs in China
  • •  Sijia Liu   
    •  Vivian Kirby   
    •  Paul Berger   
    • p18
    •  PDF 
      
• • Impact of Immigration on Native and Ethnic Consumer Identity via Body Image
  • •  Anurag Hingorani   
    •  Lynne Freeman   
    •  Michelle Agudera   
    • p27
    •  PDF 
      
• • Critical Atmospheric Cues in Designing Online Stores: The Case of Amazon.com
  • •  Wanmo Koo   
    •  Hyejune Park   
    • p37
    •  PDF 
      
• • Exploring the Effect of Consumers’ Food-Related Decision Making Styles on National Brand vs. Store Brand Choice
  • •  Banu Kulter Demirgunes   
    •  Bulent Ozsacmaci   
    • p46
    •  PDF 
      
• • E-Marketing via Social Networking and Its Role on the Enhancement of Small Business Projects
  • •  Najah Hassan Salamah   
    • p65
    •  PDF 
      
• • The Effect of Corporate Social Responsibility (CSR) Activities on Consumers Purchase Intention in China: Mediating Role of Consumer Support for Responsible Business
  • •  Naveedullah Mulaessa   
    •  Hong Wang   
    • p73
    •  PDF 
      
• • Use and Appropriation of Virtual Social Networks: Mexico and Spain, a Cross-Cultural Study
  • •  Salvador Madrigal Moreno   
    •  Jaime Gil Lafuente   
    •  Gerardo Alfaro Calderón   
    •  Flor Madrigal Moreno   
    • p82
    •  PDF 
      
• • Investigating the Effect of Selected Marketing Efforts in Brand Equity Creation and Its Cross-Cultural Invariance in Emerging Markets
  • •  Isaac Asare   
    •  Shen Lei   
    • p91
    •  PDF 
      
• • The Impact of Foreign Investor Trading Activity on Vietnamese Stock Market
  • •  Tri Nguyen   
    • p109
    •  PDF 
      
• • Predictors of Complain Behaviour among Mobile Telecommunication Network Consumers
  • •  Anyanwu Chinedu   
    •  Sharifah Haron   
    •  Syuhaily Osman   
    • p119
    •  PDF 
      
• • The Impact of Stakeholders on Health Services Development: An Empirical Investigation on the Surgical Department at King Fahd General Hospital, Saudi Arabia
  • •  Ala’Eddin Ahmad   
    • p129
    •  PDF 
      
• • The Influence of the Store Internal Dimensions on the Customer Loyalty: A Comparative Study between Sameh Mall and Khalid Mall
  • •  Jamal Joudeh   
    • p139
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 9, No. 1
  • •  Maple Xiao   
    • p150
    •  PDF 
      

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