Vol. 8, No. 5 (2016), International Journal of Marketing Studies

• • Loyalty Typologies and Consumer Choice Factors in the Online Sports-Betting Industry: An Explorative Study into the Italian Regulated Market
  • •  Paolo Calvosa   
    • p1
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• • A Critical Look at “Marketing, Consumption, and Society” by Anti-Consumerists: A Qualitative and Interdisciplinary Model of Anti-Consumerism
  • •  Emre Basci   
    • p15
    •  PDF 
      
• • Experiential Consumption and Customer Satisfaction: Moderating Effects of Perceived Values
  • •  Lung-Yu Li   
    •  Long-Yuan Lee   
    • p32
    •  PDF 
      
• • The Impact of Interactivity on Advertising Effectiveness of Corporate Websites: A Mediated Moderation Model
  • •  May Fahmy   
    •  Ahmed Ghoneim   
    • p41
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• • Determinants Impacting Consumers’ Purchase Intention: The Case of Fast Food in Vietnam
  • •  The Anh Phan   
    •  Phuong Hoang Mai   
    • p56
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• • The Relationship between Coordination Mechanisms and Communication Efficiency in Projects Involving Marketing Managers: Quantitative Findings from Moroccan SMEs
  • •  Youssef Saida   
    •  Younes Kohail   
    •  Hakima Fasly   
    •  Rachid Bouthanoute   
    • p69
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• • An Empirical Investigation into Physician Preferences in Drug Prescription: An Integrated Methodology of AHP and QFD
  • •  Farzana Elahi   
    •  Shamsad Ahmed   
    •  Mahbubul Haque   
    •  Nazreen Chowdhury   
    • p81
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• • The Influence of Cognitive Innovativeness on the Behavior and Style of Consumer Adoption: Implications for Electronic-Banking Service Adoption
  • •  Hossein Nasiri Zarandi   
    •  Fereshteh Lotfizadeh   
    • p90
    •  PDF 
      
• • Marketing Research and the Potentials of SMEs in Sub-Saharan Africa: Conceptual Evidence from Nigeria
  • •  Onigbinde Oladepo   
    •  Ojo Olanipekun   
    • p104
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• • Factors Affecting the Effectiveness of Cause-Related Marketing Campaign: Moderating Effect of Sponsor-Cause Congruence
  • •  Hani Al-Dmour   
    •  Shahad Al-Madani   
    •  Iman Alansari   
    •  Ali Tarhini   
    •  Rand Al-Dmour   
    • p114
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• • The Impact of Personal Selling on the Purchasing Behavior towards Clothes: A Case Study on the Youth Category
  • •  Rudain Yousif   
    • p128
    •  PDF 
      
• • The Trust of Viral Advertising Messages and Its Impact on Attitude and Behaviour Intentions of Consumers
  • •  Mahmood Alsamydai   
    • p136
    •  PDF 
      
• • Brand Attachment on Service Loyalty in Banking Sector
  • •  Mohammad Taghipourian   
    •  Mahsa Bakhsh   
    • p146
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 5
  • •  Maple Xiao   
    • p157
    •  PDF 
      

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