Vol. 8, No. 2 (2016), International Journal of Marketing Studies

• • Smart Shoppers’ Purchasing Experiences: Functions of Product Type, Gender, and Generation
  • •  Kelly Atkins   
    •  Sae-Young Hyun   
    • p1
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• • Objective: Winning or Learning? A Study of Marketing Simulation Games
  • •  Myriam Ertz   
    • p13
    •  PDF 
      
• • Multi-level Approach to the “Social Marketing” Context for Innovation: Impact on Organizational Relationships
  • •  Katarzyna Szczepanska-Woszczyna   
    •  Mohammed Nadeem   
    • p24
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• • Effects of Complex Price Communication on Fairness: Case of a Sequential Communication
  • •  Imen Ben Amor   
    • p38
    •  PDF 
      
• • Exploration of Customer Complaint Behavior toward Asian Full-Service Restaurants
  • •  Grace Chan   
    •  Anna Hsiao   
    •  Ada Lee   
    • p46
    •  PDF 
      
• • Authenticity, Uniqueness and Intention to Buy Scarce Products
  • •  Gokhan Aydin   
    • p59
    •  PDF 
      
• • Eye Gazes Based on Associative Relevance Assist in Decision Making Processes during Scene Perception
  • •  Gufran Ahmad   
    • p74
    •  PDF 
      
• • Theorising the Concept of Product Branding: A Qualitative Approach to the History of Branding; the Case of the Nigerian Milk Industry
  • •  Aloy Okafor   
    •  Olusoji George   
    • p84
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• • The Adoption of the Green Marketing in the Millennium Generation
  • •  Flor Madrigal Moreno   
    •  Fernando Ávila Carreón   
    •  Salvador Madrigal Moreno   
    • p97
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• • Humanitarian Relief Supply Chain Performance Evaluation: A Literature Review
  • •  Bethlehem Gizaw   
    •  Alev Gumus   
    • p105
    •  PDF 
      
• • Mobile Marketing: The Influence of Trust and Privacy Concerns on Consumers’ Purchase Intention
  • •  Matthew Gana   
    •  Henry Koce   
    • p121
    •  PDF 
      
• • Social Media Marketing Perspectives in the Organization in Morelia, Mexico
  • •  Salvador Madrigal Moreno   
    •  Gerardo Alfaro Calderón   
    •  Flor Madrigal Moreno   
    • p128
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• • Internet Motives of Users in Jordan, UAE and KSA: A Cross-Cultural Validation of the Web Motivation Inventory (WMI)
  • •  Hamza Khraim   
    • p138
    •  PDF 
      
• • Internal Marketing: Employee Satisfaction and Word of Mouth in Guilan’s Saderat Bank
  • •  Maryam Haghighikhah   
    •  Mahdieh Khadang   
    •  Masoud Arabi   
    • p147
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 2
  • •  Maple Xiao   
    • p159
    •  PDF 
      

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