Vol. 8, No. 1 (2016), International Journal of Marketing Studies

• • Build It, Buy It, or Both? Rethinking the Sourcing of Advertising Services
  • •  Alvin Silk   
    •  Marta Stiglin   
    • p1
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• • Consumer Adoption of Cloud Computing Services in Germany: Investigation of Moderating Effects by Applying an UTAUT Model
  • •  Heiko Moryson   
    •  Guido Moeser   
    • p14
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• • Exploring Roles, Requirements and Rewards in French and English-Canadian Business Development Job Postings
  • •  Normand Turgeon   
    • p33
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• • Marketing Innovation and Key Performance Indicator in Banking
  • •  Marcello Sansone   
    •  Vincenzo Formisano   
    • p44
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• • Branded Versus Non-Branded: Differences in Consumer Preferences
  • •  Antonio Iazzi   
    •  Savino Santovito   
    • p57
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• • Consumers’ Attitudes towards Brand Extensions: An Analysis on Food and Textile Industries in Turkey
  • •  Nilay Sahin   
    •  Elif Ergin   
    • p72
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• • Investigating Consumption-Related Emotions Elicited by Selected Dairy Products Using Product Emotion Measurement
  • •  Valery Yao   
    • p86
    •  PDF 
      
• • The Impact of Brand Image and Corporate Branding on Consumer’s Choice: The Role of Brand Equity
  • •  Methaq Sallam   
    • p98
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• • The Relationship between Customer Relationship Management and Using Decision to the Product Service of Customers: A Case Study in Vietnam
  • •  Nguyen Van   
    •  Nguyen Tuan   
    •  Tran Hoang   
    •  Le Minh   
    • p107
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• • Predicting Consumer Intention to Use Mobile Payment Services: Empirical Evidence from Vietnam
  • •  The Ninh Nguyen   
    •  Tuan Khanh Cao   
    •  Phuong Linh Dang   
    •  Hien Anh Nguyen   
    • p117
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• • Website Design, Technological Expertise, Demographics, and Consumer’s E-purchase Transactions
  • •  Mahmoud Saleh   
    • p125
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• • A Study of the Impact of Marketing Mix for Attracting Medical Tourism in Jordan
  • •  Abdel Al-Azzam   
    • p139
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• • Online and Offline Shopping Motivation of Apparel Consumers in Ibadan Metropolis, Nigeria
  • •  Bukola Falode   
    •  Adetoun Amubode   
    •  Mojisola Adegunwa   
    •  Sunday Ogunduyile   
    • p150
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• • Understanding the Impact of the Brand Experience on Brand Reputation by the Moderating Role of Technology Turbulence
  • •  Yagmur Ozyer   
    • p161
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• • Threats to New Product Innovativeness and the Effects of Supplier Influence Processes
  • •  Kuok Chong   
    •  Nik Hashim   
    • p170
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• • The Role of Marketing Information Systems in Reducing the Effects of the International Financial Crisis: A Study Applied on the Banks Working in the Kingdom of Saudi Arabia from Islamic Perspective
  • •  Hamdi Barakat   
    •  Hisham Shatnawi   
    •  Shaker Ismail   
    • p181
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• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 8, No. 1
  • •  Maple Xiao   
    • p191
    •  PDF 
      

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