Vol. 7, No. 4 (2015), International Journal of Marketing Studies

• • Food Industry Self-Regulation and the Role of the Government
  • •  Mamoru Miyamoto   
    •  Yayoi Tanaka   
    • p1
    •  PDF 
      
• • Construction and Comparison of Relationship Models of Urban Tourism Development
  • •  Shwu-Ing Wu   
    • p9
    •  PDF 
      
• • A Comparison of Willingness-To-Pay Measures Using Integrated Hierarchical Survey with the Kano Model in Three Regions
  • •  Jong Kim   
    • p24
    •  PDF 
      
• • An Examination of Brand Equity Differences between Utilitarian and Hedonic Products
  • •  Jing Yang   
    • p42
    •  PDF 
      
• • Factors Influencing Customer Perceived Quality and Purchase Intention toward Private Labels in the Vietnam Market: The Moderating Effects of Store Image
  • •  Thuy Vo   
    •  Chi Nguyen   
    • p51
    •  PDF 
      
• • Influence of Personality on the Buying Behaviour of Undergraduate Students in Universities in Cross River State, Nigeria
  • •  Philip Udo-Imeh   
    • p64
    •  PDF 
      
• • 4Ps: A Strategy to Secure Customers’ Loyalty via Customer Satisfaction
  • •  Mohammed Nuseir   
    •  Hilda Madanat   
    • p78
    •  PDF 
      
• • The Perceived Quality of Store Brands: The Effect of Price Promotion and Quality Guarantees
  • •  Sultan Alenazi   
    •  Mohamed Almotairi   
    •  Soad Al-Meshal   
    • p88
    •  PDF 
      
• • Assessment of Entrepreneurial Traits among Undergraduate Students of Clothing, Textile and Interior Decoration
  • •  Adetoun Amubode   
    •  Olajide Goriola   
    • p94
    •  PDF 
      
• • Structural Equation Modeling of E-Service Recovery Satisfaction and Customer Retention in the Airline Industry in Malaysia
  • •  Rafah Al-Jader   
    • p105
    •  PDF 
      
• • Determinants of Continuance Intention to Use Social Networking Sites SNS’s: Studying the Case of Facebook
  • •  Abdallah Bataineh   
    •  Ghaith Al-Abdallah   
    •  Abdelhameed Alkharabsheh   
    • p121
    •  PDF 
      
• • Hotel Staff Service Sabotage Behavior: Classification and Impact on Consumer Willingness to Pay
  • •  Can Chen   
    •  Junfei Lei   
    •  Jingjing Hao   
    • p136
    •  PDF 
      
• • The Function and Developing Direction of the Current Chinese Stock Duty
  • •  Yawei Zhang   
    • p145
    •  PDF 
      
• • Reviewer Acknowledgements for International Journal of Marketing Studies, Vol. 7, No. 4
  • •  Maple Xiao   
    • p151
    •  PDF 
      

This work is licensed under a Creative Commons Attribution 4.0 License.